FW: Organising User Communities for Innovation Management

 

 

Feed: Latest - Ebook30.com
Posted on: 14 August 2010 21:52
Author: Ebook30.com
Subject: Organising User Communities for Innovation Management

 

By Chern Celine Schulz Publisher: Gabler Number Of Pages: 149 Publication Date: 2009-12-11 ISBN-10 / ASIN: 3834920843 ISBN-13 / EAN: 9783834920843 Product Description: Firms are increasingly realizing the importance of social networks. Such networks of customers can play an essential role in assisting firms to organize and prioritize the pool of user information regarding their needs, feedback on existing products as well as ideas for new products.

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